There are races and then there are moments. The HOKA Hackney Half is one of those moments. SAP GOOD ENERGY is proud to be the official fuel partner for the HOKA Hackney Half 2026.
The HOKA Hackney Half isn’t just another date in the calendar - it’s a cultural moment for London and the wider running community. It brings together first-time runners, seasoned athletes, crews, and supporters in a way that feels uniquely London. Every year, thousands of runners take over the streets of East London. It’s loud, emotional, and full of energy you can’t quite describe unless you’ve been there - crowds packed onto the streets, music on every corner, runners pushing for personal bests or simply soaking up the atmosphere.
This is why partnering with Hackney Half matters to us.
At SAP, everything we do is built around GOOD ENERGY. Not just in the literal sense of fuelling performance, but in how people show up - for themselves and for each other. Running, at its core, is one of the purest expressions of that. It’s effort, community, and celebration all rolled into one.
FUELLING THE MOMENT
Our mission is simple: bring GOOD ENERGY to the HOKA HACKNEY HALF. On race day, our on-course aid station will provide runners with SAP to help fuel their race. In the lead-up, we’ll support community training sessions - giving runners the chance to test and stock up on SAP throughout their training block. Over race weekend, you’ll also find us at the Hackney Moves athlete village.
SEE YOU IN HACKNEY
Whether you’re racing, supporting, or just coming for the vibes - we’re pumped to see you in Hackney.
Stay tuned for community shakeout & carb Up, A merch drop for subscribers and special Hackney offers